Chris & Frankie : Illustration & Branded Marketing
date. 2021
client/project. This interactive children's book teaches young children about the piano keys and leads them through memorizing patterns in a fun and engaging way. This book is a full sensory experience! You can listen and play along with your students (both individually and as a group). Created in partnership with F-Flat Publishing
my role(s). Illustrator . Character Concept & Development . Creative Marketing Designer . Logo Branding . Print Production
goals. Illustrating a children's books with recognizable and relatable characters; Brand awareness with a strong color palette; Fun and engaging graphics related to music & pianos; Interactive design that catches the eyes of children as they learn more about playing the piano and reading music. In addition to the book, creating an activity "sight reading" book; coloring pages; marketing graphics and merch such as buttons & clothing.
Give Kids The World : Illustrated Marketing
date. 2018-2020
objective. Ongoing volunteer relationship with Give Kids The World, a partner of Walt Disney World, to produce various illustrated and creative layout design for their marketing efforts including printed flyers, digital banners & ad's, large banners, etc.
my role(s). Illustrator . Photoshopper . Digital Marketer . Collaborator . Creative Graphic Designer
goals. Working with an established brand by utilizing brand guides to create marketing assets that fit within the world of GKTW. These individual poster templates were create to allow the marketing team to create fun and engaging flyers, shared around the park, without having to rely on a design team to create each individual announcement flyer. Using established characters from their asset files, make a seamless look that coordinates with their branding and storytelling. Large banners and 1-Year Anniversary designs were created for external promotions.
Inspiring Storyteller. Children's Book Illustration
date. 2021
objective. "I Can Be ANYTHING From A to Z" is a fun story about Zaina who takes her parents on a journey of all the things she dreams of being. We created the character design for Zaina and her two parents; and each page was portraying Zaina as a different career professional. The goal was to make the images engaging & fun to look at, so the reader could envision themselves in those roles!
my role(s). Illustrator . Creative Graphic Designer . Lead Concept Artist . Book & Print Layout
goals. The client really wanted to focus on the beauty of Zaina and her spirit and enthusiasm as she dreams about possible careers. The goal was to keep Zaina always excited and happy and fully engaged in each page. The colors are bright, the details are fun, and the biggest goal was to create a character & color palette & look at little girls AND boys could feel connected to!
Little Travelers Club. Illustration & Marketing
date. 2021 - 2022
objective. Creating characters & setting & style for a new children's book series based on exploration of different states. The process included creating the logo & branding of the Little Traveler's Club, character concepts, illustration of settings per State, layouts of publication, print prep, marketing assets for digital and print marketing, etc.
my role(s). Illustrator & Creative Director . Character Concept Artist . Marketing Designer . Collaborator
